The next generation of people counters is now available for installation with AdvaNova. 3D people counters, an anonymous, discreet, budget friendly occupancy management device, aids decision-makers from libraries and corporate buildings to public venues and visitor attractions, small or large.
Providing real time occupancy and historical statistics, the counter range promotes efficiency and safety. The counters can be installed in ceilings for minimal disruption; monitoring visitor flows without compromising privacy.
If you’re already an AdvaNova customer, you may already have the tools you need to connect seamlessly with our people-counting devices—whether that’s Sentry or the Management Console.
What are AdvaNova 3D people counters?
The latest iterations of 3D people counters offer 99% accuracy when tracking occupancy numbers. Their subtle design, akin to a smoke detector, can be installed in ceilings at one or more locations throughout a building. Once users cross the threshold, which extends up to 100m, their entries and exits are logged in real time.
This data feeds into easily accessible management reports. The sensors will scan entrances and exits, as well as throughout buildings to monitor zoning occupancy. Decision-makers can study visitor movement in real time, and analyse historical trends.
Key metrics include:
- Overall traffic counting
- Zone occupancy/heatmaps
- Dwell/waiting times.
People counters are ideal in libraries, corporate offices and visitor attractions. They offer unique insights for both in and outdoor locations.
How the Advanova people counters work
An upgrade to previous heatmap technology, the newest models use 3D optical sensors. This ensures complete user anonymity without accuracy concerns. Using artificial intelligence, the counters can also discern objects such as wheelchairs or prams.
The counters’ built-in dust and water protection makes them safe for use in all environments, with installation heights from 1.95m to 20m. They are also resistant to shadow and heat emissions, and require minimal light to work. While most retail and office settings operate at 500 lux, the AdvaNova hardware requires just 2 lux.
Benefits of using people counters
People counters are flexible, cost-effective devices for locations with footfall to be monitored. They can be used standalone or in tandem with access control devices, for example, to monitor individual zones.
This is ideal for building managers who need to:
- Organise staff – rotas can be based upon peak visitor hours
- Save on utilities costs – studying which zones need heating/lighting at which times
- Analyse trends – using real-time and historical data for event planning
- Build a business case – showing investors concrete figures for visitor numbers during funding applications.
Security & privacy
In light of recent technological developments and legislation, people counters can also assist with compliance. A 2023 study by KMPG revealed that 68% of consumers are concerned about business data collection.
The AdvaNova people counters do not use cameras or any other facial recognition technology, and every log is anonymous. Information gathered is for multiple visitors rather than individuals. For privacy, the data is automatically deleted after a configurable period. The user interface features up to four privacy levels, with password protection and SSL certificate add-ons available.
Building safety is a key concern for managers, particularly with the introduction of the Terrorism (Protection of Premises) Act 2025, otherwise known as Martyn’s law. The legislation requires venues to take proportionate security measures, making an accurate, evidence-based understanding of building occupancy essential for effective evacuation planning, threat response, and overall duty-of-care compliance. Our software helps ensure compliance by triggering alerts when visitor numbers approach maximum occupancy limits.
Specs and statistics
- 99% accuracy
- Dust and waterproof
- Installation height: 1.95m to 20m
- Operational in low light (2 lux)
- Up to 100m sensor range
- Security add-ons available
- Data available offline for 3 years
- Optional tags to exclude staff tracking
- Multi-sensor mode to track zonal movement
- Real-time occupancy data and intuitive historical reports
- AdvaNova customers may already have Sentry or Management Console support for people counters.
Maximise your building occupancy with people counters
People counters help building managers make decisions and cut costs through better occupancy management. Real-time and trend data are critical for marketing, staffing, security and even funding justification – with simple installation that will not disrupt operations.
For a flexible, compatible people-counting solution, get in touch with AdvaNova today. Call +44 (0)1582 769991 or email sales@advanova.co.uk.
