People counting technology has evolved into a valuable tool for organisations to develop their understanding of customer trends and patrons’ habits. Many organisations had already installed people counting technology before the pandemic, so that they could monitor and evaluate footfall, amongst other key metrics.
During the pandemic, organisations were required to monitor occupancy and footfall very closely with employees at the door physically counting people in and out. As a result, costs rocketed, with some organisations spending thousands on this process.
People counting technology became the sensible choice, due to the fact that one investment in this solution is far more economical for organisations than the employment of door attendants to monitor footfall.
However, this feature of people counting technology is by no means the only advantage. Forward-facing organisations looking for smart solutions to streamline and improve their processes can achieve greater cost efficiencies over the long term with this type of technology.
4 measurable benefits of people counting technology
Advanced counting technology delivers one major asset for organisations: accurate data. Not only is this solution an economically-sound addition, but it also generates precision-led insights to fuel better decision-making.
Space is an important resource for organisations to scrutinise and evaluate user practices. Maximising how space is managed can be more easily accomplished with people counting technology.
Here are some measurable advantages to the adoption of people counting technology into any organisation searching for transformational solutions to benefit both customer and company.
1. Optimise occupation rates
Libraries The prime deliverable generated by people counting technology is the meticulous assessment of footfall and space occupancy. People counters calculate how many patrons are using an organisation’s spaces at all times and show how people are inhabiting these locations through a variety of applications, including heat mapping.
With this real-time data, organisations can refine business hours to suit customers, staff and their spaces accordingly and control energy usage (such as heating and lighting) to increase efficiencies.
In fact, AdvaNova’s Onyx product is already helping universities maximise the use of advanced technological solutions, to monitor the academic engagement of students and as a result, this helps organisations enhance their occupation capacity to ensure spaces and resources are available at the right time for users.
With the current development of Sentry Cloud, Onyx will soon come under the Sentry brand for attendance tracking and will be an available module to all our Sentry customers moving to cloud.
Monitoring academic engagement has become part of the UK government’s immigration system for sponsored students. This academic engagement policy requires sponsors, such as universities, to ensure that all sponsored students are academically engaged on their course completing activities such as attending lectures, completing essays, undertaking research or lab work.
With Sentry, AdvaNova have a solution to help organisations achieve this process, alongside enabling them to promote easier access and use of space or resources.
2. Understanding patron behaviour
Expanding the efficacy of people counting technology further, there’s the added bonus of being able to take a deep dive into user behaviour and consider dwell time or other essential analytics that help organisations evolve their customer service.
With this data, organisations can ask pertinent questions around consumer behaviour. Questions such as: where do patrons spend time? Which spaces are they booking? Why do they prefer certain areas over others? These questions can be answered through a thorough analysis of data created by people counting technology.
This research then supports more specific target and vision setting for the organisation and for individual teams, so they can create a more holistic user experience that fulfils patron needs.
3. Improve user experience
Monitoring, tracking and interrogating data created by people counting technology can reveal a great deal of useful information around user interaction with organisations and can help you strategise to proactively improve user experience.
When you have evidence that proves how patrons relate and co-operate with your spaces, resources and products, then you have the gift of real insight into what your patrons like and don’t like. This is tangible gold dust for organisations that enables them to create better customer experiences that enhance the user journey.
4. Refine resource management
People counting technology can engineer occupancy monitoring at local attractions such as museums, libraries and theme parks to provide statistics on visitor numbers which may help secure future investment. In turn, an investment that generates improvements in attractions can support local organisations to encourage and engage new visitors, therefore strengthening the ability to future-proof.
People counting technology can also supply data around patron numbers to inform organisations about the resources required to sufficiently staff and secure facilities for consumer benefits.
AdvaNova’s people counting technology
One of our most popular technological solutions is AdvaNova’s Sentry and its ability to track attendance. Organisations can utilise hardware products, such as people counters or door readers, that enable users to scan cards or items and the information is supplied to Sentry to maximise security and resource management.
These solutions empower organisations to monitor building occupancy and seamlessly manage space, so that they can identify how best to reduce energy use and increase efficiency across the board.
Predictive technologies are now essential for the workplace and organisations are really feeling the benefits in terms of cost efficacy, improved work practices and better user experiences.
Get in touch with AdvaNova if you want your organisation to gain the key advantages of people counting technology that will ultimately support your patrons with a complete 360° experience.
